/ About
My story, approach and experiences
My story
Product design driven by lifelong learning and shaping positive outcomes
I started my career at an education startup, making learning resources and digital exam tools. This gave me hands-on insight to how my creative decisions shaped students' behaviours and outcomes, inspiring my move into product design.
Since then, I've worked across several industries and amazing clients, from small startups, to TeamSport Go Karting, Swim England, Pertemps Network Group and Greenwich Peninsula.
Along the way, I've been continuously learning - studying alongside work to achieve a Distinction in MA User Experience Design from Falmouth University.
I'm still driven by the same mission: creating digital products which make complexity feel simple, to support positive outcomes for the people that use them.
Education
How learning has shaped my practice
I've been lucky enough to learn from some knowledgeable academics and professionals across UXD, English and Education - all of them have shaped my product design practice.
2024-2026 • Falmouth University
Distinction, MA User Experience Design
Part-time study alongside full time work. Designed for video games, LLM interfaces, study tools and collaborative travel planning flows.
"The most sophisticated project I have read this cohort, integrating behavioural decision theory with HCI scholarship"
Feedback on final major project from course leader
2022 • City & Guilds
Level 3 Award in Education and Training
Qualification in instructional design, delivering engaging interactive sessions, evaluating progress and delivering supportive feedback - skills I use every day.
2020-2023 • University of Birmingham
First-Class Honours, BA English Literature
Made me comfortable with reading between the lines, spotting patterns and connecting themes - all skills I use in UX research.
My approach
I believe in behavioural design, collaboration and showing my working
By uncovering what people actually need and understanding the behavioural drivers behind their decisions, I design to influence behaviour and move the needle for the business.
I own the product design process end to end, grounding my work in actionable insight so every decision has a clear rationale.
I’m passionate about bringing stakeholder teams into the process, cutting through complexity and aligning around a shared vision for their digital experience.
